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    Why Apple is on top today: the top 10 technology decisions

    As regular readers know, I've been reviewing Apple's success disrupting markets, and I've focused on its implicit marketing strategy. Horace Dediu has compiled a list of 10 foresighted and courageous technology decisions Apple made during the 2000 decade. These decisions, combined with Apple's concentration on the quality of the individual user experience, has awesome* implications for future success. I highly recommend the article.

    *awesome is a much overused word in America, which drives our British cousins batty. But it is truly appropriate here. Much more appropriate than their overused counterpart brilliant :)

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